All colors have either a positive or negative implication, so the primary color choice for a design has serious implications based on the message the designer is intending to convey.
Therefore, when choosing a primary color for a subsequent color palette consider the implication of what that primary choice means:
Often the studios will already have "selected" a primary color for a film----based on the message "they" want to convey, at that point --- a designer may choose to follow their lead or "NOT"----depending on the "message" they want to convey based on their own interpretation of what the film means to them.
