Might be Trapcode Shine in Adobe After Effects.
But you can make it pretty much the same in Photoshop.
Here's a quick explaination on how I would do it:
# Duplicate the layer you want the effect on.
# On the new layer, go to filter -> blur -> radial blur
# Set the blur to Zoom and amount around ~80 (might wanna play around with this setting)
# Apply a layer mask to the blurred layer and mask out whatever the object of your picture is, hence the picture which isn't blurred will appear behind the blur and you get the focused object clear.
Edit: and you might wanna play around wtih blending-modes / contrast & brightness on the blurred layer. You might get an even more eyecatching effect.